SF Consulting

SF Consulting helps expert-led service businesses improve their visibility across Google and AI search, attracting more qualified customers through strategic search and content optimisation.

Who we are

Search is changing. Customers no longer rely solely on referrals or traditional search results. They research businesses, compare expertise and ask AI assistants for recommendations before making decisions.

SF Consulting helps businesses adapt to this new search landscape.

We work with organisations whose expertise drives their growth, from consultancies and professional service firms to specialist agencies and advisory businesses.

Our role is simple: we help your expertise get discovered by the people already looking for it.

Who we serve

Built for businesses where expertise is the product

Our clients typically:

• Sell high-value services

• Have longer customer decision journeys

• Need trust before conversion

• Want more consistent inbound opportunities

We work particularly well with:

Professional service firms
Helping specialist businesses improve online visibility and attract relevant enquiries.

Consultancies
Turning expertise and insights into discoverable content that builds authority.

Private Healthcare Clinics
Helping healthcare providers improve visibility, build patient trust and capture high-intent searches.

Knowledge-led organisations
Improving how expertise is surfaced across modern search platforms.

How we help

We create search visibility strategies designed for the way customers discover businesses today.

This includes:

• Understanding what your audience is searching for

• Identifying opportunities to improve your online presence

• Strengthening your authority and expertise signals

• Optimising content for Google and AI discovery

• Measuring the impact on visibility and demand

Why SF Consulting?

Our recommendations combine senior marketing expertise with advanced statistical analysis, helping businesses make evidence-based decisions about where to invest in search, content and AI visibility.

The Search Visibility System

Our flagship service provides businesses with an ongoing framework to improve how they appear across modern search.

Through continuous research, strategic recommendations and performance tracking, we help businesses make smarter decisions about where to invest their content and search efforts.